The blq box

We wanted to share some ingredients in our secret sauce with you. A sauce we call the blq box. We firmly believe that building solid, successful companies can be done systematically, even at an early stage. The blq box is our way of doing this.

The blq box consists of four key areas:

The key to surviving the Valley of Death spells Scale. Creating business models that scale allows scaleups to progress with their customers, while recurring revenues provide a solid base from which to add further value. Go-to-market strategies, growth hacking and solidifying niche positions are key areas of organisational support for us, all the while driving underlying profitability through clear value propositions.

Stickiness is the fundamental component of a SaaS business. Creating products and services that your customers initially want to buy is step one, but then what? We help our companies in progressing from “nice-to-have” via “need-to-have” to “absolutely business critical”. This entails transitioning to recurring revenues, iterating on pricing strategies, achieving negative churn and integrating in the value chain, all in dialogue with the market.

There’s nothing in the world more powerful than a good story. Most scaleups consider Storytelling either a necessary evil or an unaffordable luxury. We believe it is a critical key to success. Not just towards customers, but suppliers, distributors and the overall market. Not to mention future investors. We help our companies write their own story through everything from value proposition, positioning, and brand identity to relationship building, spokesperson strategies and smart activities to make the best out of your brand.

There is no I in Team, but there’s an I in execution. A solid organisational structure that creates opportunities for individuals to succeed is the foundation of company building, as is the right competence at the right place, at the right time. We support management teams with strategy and organisational planning, recruiting key hires, culture development, and employer branding, helping our companies create environments that attract and retain top talent.

This is how are supporting entrepreneurs through a data-driven approach. A joint plan on how to successfully scale is devised together with the entrepreneurs, allowing for a unified view on what actions and strategies are to be prioritised. During our time together, we support operationally to execute on this plan.

Quarterly letter Q3

Dear blq family,

During the third quarter of the year many countries had eased their covid-19 restrictions. For the ecosystem of startups and scaleups this led to a higher business activity. Many of our portfolio companies’ customers are comfortable making business decisions with a long-term effect, such as investing in business-critical SaaS products.

We are pleased to see that our blq box approach with our companies is creating positive output and all three companies are as expected in a growth phase.

Our pipeline is strong, and we are confident that we will by the end of the year have several tangible investment opportunities in front of us. Alongside our work with the portfolio companies and our pipeline during this quarter, we have also done the final closing of blq 1. This work has now led to that we have final commitments at 200 000 000 SEK.

At the end of the third quarter signs of increased infection levels in various countries appeared, which has led to once again necessary increased restrictions. Whether it will be at the same levels as we have seen in the spring and summer, it is still too early to say. For blq and our portfolio companies, we listen carefully to what the market is saying, and for now it is clear that our digital business critical offerings are here to stay.

Kamjar Hajabdolahi Founding partner