The blq box

We wanted to share some ingredients in our secret sauce with you. A sauce we call the blq box. We firmly believe that building solid, successful companies can be done systematically, even at an early stage. The blq box is our way of doing this.

The blq box consists of four key areas:

The key to surviving the Valley of Death spells Scale. Creating business models that scale allows scaleups to progress with their customers, while recurring revenues provide a solid base from which to add further value. Go-to-market strategies, growth hacking and solidifying niche positions are key areas of organisational support for us, all the while driving underlying profitability through clear value propositions.

Stickiness is the fundamental component of a SaaS business. Creating products and services that your customers initially want to buy is step one, but then what? We help our companies in progressing from “nice-to-have” via “need-to-have” to “absolutely business critical”. This entails transitioning to recurring revenues, iterating on pricing strategies, achieving negative churn and integrating in the value chain, all in dialogue with the market.

There’s nothing in the world more powerful than a good story. Most scaleups consider Storytelling either a necessary evil or an unaffordable luxury. We believe it is a critical key to success. Not just towards customers, but suppliers, distributors and the overall market. Not to mention future investors. We help our companies write their own story through everything from value proposition, positioning, and brand identity to relationship building, spokesperson strategies and smart activities to make the best out of your brand.

There is no I in Team, but there’s an I in execution. A solid organisational structure that creates opportunities for individuals to succeed is the foundation of company building, as is the right competence at the right place, at the right time. We support management teams with strategy and organisational planning, recruiting key hires, culture development, and employer branding, helping our companies create environments that attract and retain top talent.

This is how are supporting entrepreneurs through a data-driven approach. A joint plan on how to successfully scale is devised together with the entrepreneurs, allowing for a unified view on what actions and strategies are to be prioritised. During our time together, we support operationally to execute on this plan.

Hello Ingrid

Ingrid, the delivery experience platform.
Reshaping the world of e-commerce.

Blq (building legacy quota) invests 12,25 M SEK in delivery experience platform Ingrid. Founded in Stockholm 2015 with the idea of improving e-commerce deliveries, Ingrid is a platform for merchants that want to increase their margins and offer consumers smarter deliveries, all in one go. Today Ingrid handles 10% of the Swedish e-com market and continually expanding in new markets together with the customers.

By aggregating the delivery options best suited for every individual order during checkout, consumers are guaranteed a better delivery experience. Simplifying the purchase process improves conversion and builds loyalty for merchants. 

Shopping online should be as simple and convenient as traditional retail used to be. Ingrid is eliminating consumer anxiety one purchase at a time, leading the way to the best delivery experiences. 

With a strong B2B2C focus, Ingrid has created a platform that will transform the way we view e-commerce today. Ingrid is Swedish engineering at its best.

The technology is, to say the least, validated by the market when 10 percent of the packages on the Swedish e-commerce market delivers through Ingrid’s platform. Ingrid is ready to scale globally with sales and marketing.

Welcome to the blq family!

CEO: Piotr Zaleski
Founders: Piotr Zaleski
E-commerce clients: 20+ including Adlibris, Babyshop, iDeal of Sweden & NA-KD
#Countries: Available in over 20 markets, handling order from consumers in 107 countries
Team: 30

100 days of building legacy

Today, it has been 100 days since we launched blq invest on blq Friday 2019. Since then, we have made our first investment and soon we will have more news to share. But first we would like to take the opportunity to introduce our company building approach. 

We are not an ordinary investor. We are company builders. You will probably find better financial investors in the investor ecosystem, but we aim at becoming the best company builder. We provide both capital and operational competence. We view ourselves as a catalyst for growth and innovation, and want to act as a bridge between angles investors and venture capital in the valley of death. 

Boards meetings? Yes, but also weekly workstreams check-ins. We want to build the companies together with the founders. Our systematic approach and niche expertise in analytics, go-to-market and storytelling helps our investments become bankable companies. 

What companies are we looking at then? Our investment focus is tech companies with a proven commercial model. We like stickiness and recurring revenue and enjoy B2B. We love a unique niche. We have a soft spot for active founders that are large shareholders. Sounds like a match? You are welcome to send your pitch deck to

Thank you for following us on the first 100 days.

Meet the team


Kamjar Hajabdolahi, founding partner
Kamjar is the founder of blq invest. He wants to create a new way of investing. As a serial entrepreneur, Kamjar knows what it is like to work in a founder’s shoes. Before starting his own fund Kamjar built Serendipity’s M&A team and most recently was the CEO of Serendipity. He is enthusiastic about his two kids, padel and falafel (Malmö startups are always interesting).


Bodil Sidén, partner
From Örnsköldsvik. Ex. Uber. Prior to blq Invest Bodil worked with Nordic tech companies’ storytelling at Bellbird. Bodil has an extensive background in politics as a political advisor Reinfeldt gov #2 and member of the national party board. Always looking for the next trend (and taco).


Erik Halvord, partner
Originally from Gothenburg, Erik worked with Serendipity’s M&A team prior to joining blq Invest. He holds a MsC in Industrial Management and Engineering from KTH, Stockholm. Outside of work, Erik spends his spare time playing football, skiing, and traveling (ideally combining the last two options).