We wanted to share some ingredients in our secret sauce with you. A sauce we call the blq box. We firmly believe that building solid, successful companies can be done systematically, even at an early stage. The blq box is our way of doing this.

The blq box consists of four key areas:

The key to surviving the Valley of Death spells Scale. Creating business models that scale allows scaleups to progress with their customers, while recurring revenues provide a solid base from which to add further value. Go-to-market strategies, growth hacking and solidifying niche positions are key areas of organisational support for us, all the while driving underlying profitability through clear value propositions.

Stickiness is the fundamental component of a SaaS business. Creating products and services that your customers initially want to buy is step one, but then what? We help our companies in progressing from “nice-to-have” via “need-to-have” to “absolutely business critical”. This entails transitioning to recurring revenues, iterating on pricing strategies, achieving negative churn and integrating in the value chain, all in dialogue with the market.

There’s nothing in the world more powerful than a good story. Most scaleups consider Storytelling either a necessary evil or an unaffordable luxury. We believe it is a critical key to success. Not just towards customers, but suppliers, distributors and the overall market. Not to mention future investors. We help our companies write their own story through everything from value proposition, positioning, and brand identity to relationship building, spokesperson strategies and smart activities to make the best out of your brand.

There is no I in Team, but there’s an I in execution. A solid organisational structure that creates opportunities for individuals to succeed is the foundation of company building, as is the right competence at the right place, at the right time. We support management teams with strategy and organisational planning, recruiting key hires, culture development, and employer branding, helping our companies create environments that attract and retain top talent.

This is how are supporting entrepreneurs through a data-driven approach. A joint plan on how to successfully scale is devised together with the entrepreneurs, allowing for a unified view on what actions and strategies are to be prioritised. During our time together, we support operationally to execute on this plan.